I just got a “revelation.”
We are all caught up with marketing.
What is it’s percentage of the retail price of a product?
65 to 70%
That’s right…the majority of the cost!!!
That’s why you hear so many commercials and pitches all day long. They say people are totally skeptical…of any offer. So they just continue on with their mediocre lives…in quiet desperation.
They miss the good ones that could change their lives too. It’s all in there mixed together, and hard to sort through the mess to find that needle.
Before social media we were just bombarded with ads on TV, radio, billboards and signs. Now it’s everywhere!!!
Even our friends are trying to get us into things that they know nothing about and are just excited about the money and “changing lives.”
I would say 99% of the contacts I have made online have tried to pitch me on something.
It is almost impossible to develop a new friendship, much less a relationship, nowadays.
So, instead of companies marketing to you, everyone is. That is good for companies. It lowers their cost of marketing…very little I might add… with the added issues of controlling their message thru thousands or millions of people inflating the benefits or other crazy stuff. But, at least “average people” get some of the pie.
Do you know what the biggest niche online is? Marketing!!! Everyone is selling it!!!
The truth is that there is nothing average about the people who succeed in marketing. They are special, and only 2% really make any money.
That’s the hard truth of today’s society.
The 2% are truly trying to help, but the only thing they know about is marketing. They aren’t really producing anything of value…like products and services. Things like food, shelter and energy…even non-physical things like community and security.
I called these the 5 Essential Things!!!
Yes…Food, Shelter, Energy, Community and Security!!!
That’s all one needs for a good life!
There is one other thing that completes it though, but can’t even begin to manifest unless one has those 5 first.
It’s called CREATIVITY!
That’s when you go to the next level!!
The arts never developed until there was excess in society, and if it ever goes back to just survival the arts will disappear.
Creativity…growing and developing your talents…is where you were meant to be!
So to tie it all together, marketing is unfortunately necessary, because new products…creativity…will never be brought to the marketplace unless they tell people about it.
But it is completely over-emphasized today, and it has resulted the complete breakdown of relationships.
I always was taught that one-on-one marketing was the best way to bring a product to market. I changed my attitude when I realized that I cannot be creative in forming new relationships when EVERYONE is trying to sell me something.
It’s also hard to endure the sad pitches I see all the time. They couldn’t make it in marketing no matter how hard they tried, and would be better doing something like making a product.
I feel compassion for all the “Marketers” out there that are so sure that they will be rich some day.
Marketing…telling people about products is necessary, but only for those who can do it…morally and ethically.
The rest of us…the 99%…should get back to work…doing something of value…that benefits us…helps us survive…first…and them thrive
It’s called Finding Your Dream!
Vince
vsalzer@vincesalzer.com
